Neuburger macht süchtig
Austria’s aficionados of Neuburger’s enjoy their Neuburger several times a week. The advertising message of the TV spot “Neuburger macht süchtig” (Neuburger is addictive) exaggerates their eating behaviour and has triggered vivid discussions on Neuburger and the provocative idea behind it. See neuburger.at/lassdirhelfen for tips on how to act out your addiction to Neuburger in a most healthy way.
Statement of the jury
The idea of depicting an Austrian meat delicacy as a self-rolling cigarette is both provocative and original – and in any case captures the viewer’s attention.