Mercedes me
Description
In the sharing economy, loyalty to a specific brand is challenged. Car manufacturers have to offer ways to experience the brand that go beyond classic car dealerships. With this in mind, mm+ developed a concept for the Mercedes me Beijing, a unique Mercedes-Benz city store. It integrates heterogeneous worlds into a harmonious whole: a juice bar with local products, a restaurant serving Chinese haute cuisine, a bar to hang out, and almost incidentally the display of the newest Mercedes-Benz cars.
Statement of the jury
The innovative showroom concept unites sophisticated dining with imaginative decor and atmospheric lighting to create an emotional experience overall.
Special Mention
Excellent Communications Design
Interior Achitecture
Company/Client
Daimler Greater China Ltd. (DGRC)