Mercedes me

Mercedes me


In the sharing economy, loyalty to a specific brand is challenged. Car manufacturers have to offer ways to experience the brand that go beyond classic car dealerships. With this in mind, mm+ developed a concept for the Mercedes me Beijing, a unique Mercedes-Benz city store. It integrates heterogeneous worlds into a harmonious whole: a juice bar with local products, a restaurant serving Chinese haute cuisine, a bar to hang out, and almost incidentally the display of the newest Mercedes-Benz cars.

Statement of the jury

The innovative showroom concept unites sophisticated dining with imaginative decor and atmospheric lighting to create an emotional experience overall.

Special Mention

Excellent Communications Design
Interior Achitecture


Daimler Greater China Ltd. (DGRC)