For ZUPIN Moto-Sport we created a cross-media ad campaign which skillfully highlights the very extensive product roster. A key component of the campaign are the animated banners that humorously use situations that the target audience knows to promote the featured products. Thus, the image of ZUPIN Moto-Sport as a likeable, trustworthy and authentic dealer is reinforced and the needs of modern motorcycle riders and motorcycle drivers are competently satisfied.
Statement of the jury
The eye-catching campaign, tailored appropriately to the target groups in every respect, presents the products in a contemporary and extremely dynamic design which promises fun and action.