Audi „Cloud LED Installation“

Audi „Cloud LED Installation“

Description

The Audi press conference at the IAA 2015 showcased the cloud as central hub for the storage, analysis and forwarding of information. The unique centrepiece was a visually captivating kinetic cloud of almost 1,000 individually controllable LED spheres that generated various sculptures. The abstract yet intuitive visual form of the innovative kinetic installation supported the world premiere of the e-tron quattro concept, the first Audi to integrate all key future technologies into a single vehicle.


Statement of the jury

The spectacular installation perfectly embodies the technological standards of the automobile marque.

Special Mention

Excellent Communications Design
Fair

Company/Client