tonies®

Description

The idea is as simple as it is brilliant. The looks for the “digital audio revolution for children” are as playful as they are elegant. The corporate design has been adapted beautifully to the products. The combination of colours, illustrations and product images create a world where kids as much as adults feel involved. The product gets the necessary space to display properly.

Statement of the jury

The generally very friendly, contemporary image was consistently derived from the innovative product and translated into a child-appropriate brand world that also appeals to parents.