Straßenkreuzer

Description

On the occasion of the 20th anniversary of Nuremberg’s social-help magazine Straßenkreuzer we conceptualized and realized a cross-media image campaign including billboard advertising, magazine adverts, TV and audio spots as well as a microsite (www.strassenkreuzer.info/schicksal). “Heldenmut” meaning heroic courage, “Bürgerinitiative”, meaning citizen’s initative and “Muntermacher”, meaning an eye-opener. These were the three concept ideas.

Statement of the jury

The cross-media campaign shows local celebrities next to the people concerned and the poor, and brings them together in an appealing manner, among other things via the incisive headlines.