Loewe bild 7

Description

Loewe bild 7 will launch a new generation of TV: as one of the first television with OLED technology, it is thinner than a smartphone and has an outstanding image quality thanks to its extreme black level. Because of its frameless, sculptural design with variable coloured fabric rear, it fits classy in every living ambiance, even freestanding. The powerful front speaker only appears after it turning on.

Statement of the jury

Loewe is taking the step towards OLED technology with this TV set, which is in a class of its own and provides impressive proof of the design possibilities opened up by this technology. The outcome is a brilliant television with a minimalist design vocabulary and the option to choose the colour of the material, both of which make this product an aesthetically pleasing head-turner even when it is switched off. Technology and design at their finest.