Migros Ice Cream

Description

With a new product line in the ice cream department, the Swiss retail company Migros is relying on the tried and trusted. The simple block ice cream has been a favourite in the 1970s but had disappeared from the range since. Nowadays, the honest and authentic products reflect the zeitgeist again and therefore have been relaunched. The Swiss branding agency allink developed the packaging design from scratch for the relaunch of the popular classic.

Statement of the jury

The clean design, reduced to the essentials, uses only two basic colours per variety – one for the border and a background colour carefully coordinated to the relevant variety of the product, which beautifully showcases the ice cream specialties. An appropriate design that gives the spirit of the 1970s a contemporary update.