Sonos Rebranding

Description

The new iteration of the Sonos visual identity advances the idea of the modern music experience – not singularly or in a monolithic manner but as a rich diversity of expressions. Performance imagery from Sonos Studio music venue, new product photography and the introduction of three big graphic tools – an “amplify graphic”, gradient colour and modular mark – that can be mixed and remixed deliver a creative and variable language while still providing the stability of a recognizable system.

Statement of the jury

The radially fanned lines direct attention to the logo at the centre and create a spatially gripping visual image that emanates fascination, dynamism and elegance.