Interview with Justine Masché:

 

You are a »Newcomer« Finalist at the German Design Award 2022. What does this award mean for you and your work?

 

I feel very honoured to be part of this year’s competition. This distinction motivates me in my plans to dedicate myself more to my own work. I also see it as a big chance to be part of a network that will make it possible for me to learn from experienced designers and hopefully to inspire others.

 

What fascinates you about fashion and what is good fashion design in the 20th century?

 

Due to my background as a dressmaker, I am fascinated by sophisticated and elaborate details that make clothing more durable, high quality and special. In every century, good design is meant to appeal to aesthetic principles while taking the conditions of everyday life into account. It is especially important today to also use resources responsibly.

 

In your own work, you are particularly interested in the emotional connection between clothing and the wearer in the form of clothing memories. Could you give us a quick explanation of what that means?

 

In my work, I take an interest in the stories that can be found in everyone’s wardrobe. Because clothing, and in a broader context textiles, speak to the visual and tactile senses and in this way arouse emotions and memories that are part of our personality. Dialogue about such clothing memories has time and again brought me together with fascinating people and their life stories.

 

One of your works is called »Denim Workwear Zero Waste«. How important is the topic of sustainability in the fashion industry to you?

 

Sustainability is an important topic that affects us all. I’m interested in how the meaning of this term has changed over the last century. In my research, I have time and again found examples of zero waste where the necessity to survive has inspired people to find creative and sustainable uses for the resources that are available to them. It is fascinating how carefully people stored, restored and passed on their clothing in the past. My approach to sustainable design involves drawing attention to the emotional value of clothing and thus appealing to people to consume less.