

Design changes the world — the German Design Awards make it visible.
The internationally acclaimed awards honour projects that drive innovation, embrace responsibility and open up new perspectives through design. Initiated by the German Design Council, the German Design Awards stand for design excellence with purpose — interdisciplinary in thinking, globally connected, and strategically relevant.
Discover how the new key visual for the German Design Awards 2026 was created. From initial design concepts and creative direction to hands-on experimentation with stone, acrylic glass and metal. Explore the behind-the-scenes process that brings this striking campaign image to life and defines the visual identity of the German Design Awards.