Wine Pouch (R)evolution

Statement of the jury

Wine from the “bag in box” or the hose? For many wine drinkers, an absolute no-go! However, it has been proven that wine from such vessels can keep up with its bottled counterparts. Wine Pouch (R)evolution is an aesthetically appealing wineskin that can successfully counteract this negative image with its elegant design. For a Bordeaux wine, the characteristic bottle shape has been reinterpreted with brilliant materials on the surface of the wine skin. The contours are highlighted with gold film. The striking blind embossing with UV paint coating in the form of a vine leaf give information about the origin and terroir.