Molta – Arctic Herbs and Berries
Description
Molta – Arctic Herbs and Berries are handmade products from Arctic Norway. Here the cloudberries are known as the “gold of the coast”. The Molta logo plays a central part in the design with its golden appearance. The shape is referring to Sami brooches and handicrafts. Molta is a small producer, and one type of glass had to be used for all their products. With a black uncoated paper and golden logo, the design refers to both the quality of the product and its origins, and the content stays visible.
Statement of the jury
The packaging takes up traditional elements and combines a simple stylistic idiom with clear graphics to create an attractive design that very beautifully reflects the standards of quality and provenance.
Special Mention
Excellent Communications Design
Packaging