Red Wing Shoes – Berlin, Hamburg, Munich

Description

Design, planning and implementation for Red Wing Shoes stores. The tradition and long history of the brand are reflected in the overall design and use of historic (recycled) and specially-selected modern materials, highlighted by the company’s leather on a variety of surfaces that will “age” similar to the trademark boots for sale in the shop. The material mix was created through research and analysis of company historical records to develop a material pool from which the design was created.

Statement of the jury

The material mix used, derived from the history of the company, creates a striking ambience with a distinctive character.