Audi CLT 2015 – Audi Secret Labs
Attendees are immersed in the imaginary world of Audi Secret Labs, where Audi has worked on automotive evolution for many, many years. They become part of of the inner circle of this community. Audi Secret Labs is a multisensory event format. The concept, design and realization of this subterranean laboratory setting spans architecture, graphic design, multimedia elements and moving images. The dramatic script, dialogue and direction unify the various disciplines into an integrated experience.
Audi Secret Labs playfully conveyed the feeling of exclusive privilege to participants in a perfectly and lavishly staged show, thus strengthening brand loyalty.