SHIFT

Description

SHIFT is a lifestyle magazine for young environmentally-aware, value-conscious adults concerned by our consumer society, and with the courage to initiate change, who are looking for honest and reflective journalism that combines print and online media in an innovative way. SHIFT examines topics of relevance to the young generation. Each issue is dedicated to one of the major topics of our times such as digitisation, information overload or capitalism, for instance.

Statement of the jury

The logo with its dualistic design perfectly embodies the intention behind the name. The clean, contemporary imagery meets the expectations of the target group and arouses curiosity and interest.