Volvo Forum – ein mobiles Markenhaus

Description

With the Volvo Forum Volvo is breaking new ground. A modular installation designed from wood, glass and steel with Swedish DNA. Setting a unique stage for the brand, models, technology and Swedish lifestyle – in a range of dimensions depending on the size of the event. By 2020, Volvo intends to become the world’s most progressive and coveted automobile brand, and to double its market share in Germany.

Statement of the jury

The modular construction features a high level of flexibility and versatility. At the same time, the installation with its clean contours and high transparency generates a lot of attention.