Versteckte Kamera Bürgerbüro

Versteckte Kamera Bürgerbüro

Description

The film is part of a cross-media image campaign for the city of Flensburg. Using a hidden camera, new residents of Flensburg are filmed as they register at the citizen’s office (“Bürgerbüro”). The official proudly asks them to complete an unusual citizenship test: traditional “prömpeln”. To be accepted as a Flensburg resident, the people have to try to flip the cap of a traditional beer bottle back onto the bottle neck by flicking their fingers.


Statement of the jury

A witty idea that has been splendidly executed and which, surprisingly, rather than promoting the beer in question, is an advertisement for the city of Flensburg. The film also marvellously (and gently) pokes fun at itself.

Winner

Excellent Communications Design
Audiovisual