Your participation in the German Design Awards 2023


All information about the award disciplines, our services and service fees can be found in our Fact Sheet as a PDF file.


Download Fact Sheet Register here

Your path to the German Design Awards

  • Registration for the Contest

    The German Design Council is continually nominating companies that have attracted attention for their outstanding design achievements. As a nominee, you will receive written notification, including access data, and can bindingly register your nominated project and participate via our registration portal under »My Design Council«. In addition, companies have the opportunity to register projects directly and at their own initiative so they can participate in the award. Following a review by our panels of experts, the German Design Council will inform you in writing whether your project meets the required criteria and has thus been approved and nominated for participation in the German Design Awards. In the event of non-approval, you will also receive notification and not incur any costs.

    Register here ("My Design Council")


  • Delivery of your submission

    After successful registration, please provide us with a presentation of your project, which the jury will review and evaluate. Please note the deadline for the delivery.

    Delivery information

  • Evaluating Criteria and Judging

    The projects and services should be distinguished by the following special features:

    • Ergonomics
    • functionality and operability
    • practical value
    • overall concept
    • design quality
    • degree of innovation
    • durability
    • brand value and branding
    • market maturity
    • sustainability
    • ecological quality
    • product aesthetics
    • product graphics and semantics
    • safety and accessibility
    • symbolic and emotional content
    • technical quality
    • technical function
    • manufacturing techniques and quality


    The preceding list does not constitute an order of importance for the jury’s evaluation criteria. The jury is free to choose the weighting of the individual criteria. All entries that have been submitted in due form and time will be presented to the jury for adjudication. The participating companies will receive written notification regarding the results of the adjudication. All judges’ decisions are final.

  • Award Show

    The German Design Awards 2023 will be presented in February 2023.

German Design Awards 2023
11 May 2022Start announcement phase
08 June 2022Deadline Early bird
2 September 2022Deadline Application grants
16 September 2022Registration deadline
20/21 October 2022Jury session
October 2022Jury results
December 2022Publication of winners
February 2023Award showand Exhibition

The Jury in 2022

Prof. Andrea Lipp-Allrutz

Dean of Transportation Interior Design, Hochschule Reutlingen | Andrea Lipp-Allrutz studied Product Design at the Burg Giebichenstein University of Art and Design Halle. After graduating, she worked initially at Bombardier Transportation and IFS Designatelier in Berlin. From 2001 to 2006, Lipp-Allrutz was Head of Design Interior at Neoplan Bus. Since then she has worked as a freelance designer for MAN Truck & Bus. Andrea Lipp-Allrutz has been Professor of Transportation Interior Design at Reutlingen University and in 2010 she was appointed Head of Department.

Prof. Anke Bernotat

Folkwang University of the Arts | Founder of Bernotat&Co Design Studio | Anke Bernotat began her career with a cabinetmaker apprenticeship followed by studies in product design at the University of Wuppertal (Bergische Universität Wuppertal). She worked for Lord Norman Foster, Jasper Morrison in London and n/p/k Industrial Design, Leiden. After several years of teaching at the Design Academy Eindhoven, she accepted the professorship for industrial design 'conception and design' at the Folkwang University of the Arts in 2004. In 2007 she founded Bernotat&Co Design Studio, a few years later reinforced by her partner Jan Jacob Borstlap. Together they design, develop and curate local and international design projects and exhibitions. Bernotat&Co believes in design without boundaries, so they design exhibitions, products, illustrations, art direction and much more, in all scales, for renowned companies. The results of Bernotat&Co have won many awards and their work has been exhibited in renowned museums worldwide.

Armin Illion

Owner illion.markensocietaet | Armin Illion - owner of illion.markensocietaet, founded in 2004 - develops strong brands and makes brand and design processes simple. The clients of Societaet include large and medium-sized companies as well as foundations and business law firms. Support for national and international projects. 2014 was the foundation of "Mir sein Seldersch e.V." as a corporate identity platform for his home village Selters.

Björn Sorge

Vice President Experience Design Pro7Sat.1 | Björn Sorge has been a consultant, entrepreneur and thought leader in the digital business for over 20 years. He calls himself the "child of the new economy" and can look back on countless digital projects and products. The truly consistent anchoring of a customer-centric strategy and vision in companies is a matter close to his heart. His personal motto is: "You're good at things that are fun! And that's what he tries to communicate in his daily work with designers. Björn Sorge lives on beautiful Lake Ammersee, has 2 children and is now Vice President Experience Design for the digital transformation of Pro7Sat.1.

Christian Zanzotti

Founder, ZANZOTTI INDUSTRIAL DESIGN | Italian-born Christian Zanzotti, studied industrial design at the University of Design in Munich, following which he worked for Hannes Wettstein and then for IDEO. In 2013 he established the ZANZOTTI INDUSTRIAL DESIGN studio in Munich. The fields in which he is involved range from the automotive and mobility sector to furniture, consumer goods and lifestyle products. Christian’s work is notable for his passion for technology, innovation and materials, as well as his careful analyses and willingness to experiment. In 2014 he received the German Design Award "Newcomer of the Year" from the German Design Council.

Christine Matz

Senior Designer, Tatic Designstudio | After her diploma in product design at the HfG Offenbach and subsequent cooperation with German and Italian design studios, she began her collaboration with Tatic Designstudio 2010. It was there that she specialised in brand-shaping product design in the fields of sports lifestyle, architectural components, household and FMCGs, and went on to win numerous international awards with her team.

Felix Heck

Head of Office, Samsung Design Europe | Felix Heck is a German product designer with a high-profile agency background in TV, mobile, and sanitary design. After entering an exclusive partnership with Samsung Electronics as Master Designer in 2007, Heck has been appointed Head of Office at Samsung Design Europe in central London with a satellite studio in Milan in 2014, from where he oversees the European design activities of Samsung. Heck holds a Diploma in Industrial Design from Pforzheim University – School of Design, is father of two sons and lives/works between London, Munich, Milan and Seoul.

Hanne Willmann

Founder, Studio Hanne Willmann | Hanne Willmann is a multidisciplinary Designer based in Berlin, focusing on Product Design and Creative Direction. Hannes core competencies lie in the areas of furniture, lights and tableware. The inventive designs are characterized by her deep passion for details and the high value placed on aesthetic appeal. After studying at the University of the Arts in Berlin and Elisava in Barcelona, Hanne worked for the design studio Autoban in Istanbul and for Werner Aisslinger in Berlin, before she founded her own studio in 2015. In the same year she was selected as "Design Talent of the Year 2015" by A&W Magazine, followed by the German Design Award "Newcomer Finalist 2016". Since 2017 she is lecturing at the University of the Arts, Berlin.

Jens Grefen

Executive Director Creation, Interbrand | Jens Grefen is Executive Director Creation and part of the managing team for Interbrand Germany. With about 15 years of experience in consulting, creating and managing brands he has essentially shaped the appearance and identity of various brands, and thereby contributed significantly to their growth. With his comprehensive know-how in conception and design, he counsels clients across multiple industries: telecommunication, technology, automotive industry, tourism, retail, transportation, energy, chemical industry, pharma, and financial services.

Jianjun Xie

President & Creative Advisor, Dongdao Creative Branding Group | Jianjun Xie earned his master’s degree from the China Central Academy of Fine Arts. In 1997, he founded Dongdao Design in Beijing and has headed the company ever since. Under his guidance, Dongdao has evolved to become a leading creative branding and development consultancy. Jianjun Xie is a member of numerous design associations, and has received many prestigious awards.

Katrin Menne

Katrin Menne studied graphic design and design theory and management at the Academy of Fine Arts (Hochschule für Grafik und Buchkunst) Leipzig, the Rietveld Academy Amsterdam and the Hochschule Pforzheim. She worked as a consultant for agencies and consultancies and looked after various clients ranging from medium-sized companies to blue chip companies. As Head of Branding, she is now responsible for brand strategy, brand management and brand and innovation communication at the science and technology company Merck.

Lukas Cottrell

Managing Partner, Peter Schmidt Group GmbH | Lukas Cottrell is Managing Partner at the Peter Schmidt Group - the largest German design agency. His tasks as a strategist and designer include developing holistic and meaningful design solutions. He has extensive experience in marketing strategy, brand development, design management and digital transformation. Lukas Cottrell can build on more than 20 years of professional experience, which includes projects with many international blue-chip clients from the financial services, telecommunications, technology, mobility and FMCG sectors.

Prof. Mark Braun

Studio Mark Braun | Hochschule der Bildenden Künste Saar | Mark Braun studied industrial design at the Potsdam University of Applied Sciences, the Design Academy Eindhoven and the University of Art and Design Halle. After completing his studies, he founded his own design studio in 2006 in Berlin and he has already received the German Design Award a number of times for his work for well-known international companies. Mark Braun has also made a name for himself in teaching: from 2007 to 2010, he worked at the University of Art and Design Halle as an artistic associate in the field of industrial design/strategic product and concept development, and in 2015 he was a visiting lecturer at the ECAL, École cantonale d'art de Lausanne. Since 2015, he has held the post of Professor for Product Design/Industrial Design at the HBKsaar.

Prof. Markus Weisbeck

Graphic Designer and Art Director, Surface | Markus Weisbeck was born in 1965. He is a graphic designer and art director based in Frankfurt am Main and Weimar. He founded the Design-Studio Surface. He has lectured and participated in numerous international conferences on design related subjects and has been teaching as Professor for Grafik Design at Bauhaus in Weimar. Since 2013 he is an official member of the Alliance Graphique Internationale. He established "The Space for Visual Research" as a workshop and laboratory for experimental research into new graphic, abstract and visual worlds at the Bauhaus-University Weimar in 2013.

Michael Kruza

Telekom Design, Deutsche Telekom AG |After studying business administration, Michael Kruza started in 2007 as a product manager in the innovation sector of Telekom. In 2009, he moved to the newly founded Design Department to help shape its development and create consistent customer focus in innovation and product development. Since 2018, he has been working as team leader Design/User Experience in the Innovation Hub of Telekom.

Prof. Mike Richter

Design Faculty, Darmstadt University of Applied Sciences | Co-founder icon group, banbutsu and veritas entertainment Mike Richter is a professor at Darmstadt University of Applied Sciences and serial entrepreneur. He co-founded iconmobile group – an international innovation catalyst and experience creator, banbutsu – a venture specialised in the Internet of Things (IOT) and Veritas Entertainment – an esports investor. Mike has a degree in industrial design and holds a master’s degree in design planning.

Moritz Putzier

Founder, Studio Moritz Putzier | Moritz Putzier, who was born in Munich and studied at the Hochschule für Künste in Bremen, is a product designer who lives and works in Cologne today. Already during his studies Putzier was able to develop his first designs ready for series production and launch them on the market with partners from the furniture industry. His studio for product design, founded in 2015, has already won several design awards. Further, he was a German Design Award Newcomer finalist 2016. Moritz Putzier's projects range from furniture and lighting designs to the design of user-oriented industrial products and room concepts. All these areas combine his often playful passion for detail and his fascination for technical refinement. He understands design as a connecting link between people and their environment. Moritz Putzier teaches as a guest lecturer at the Peter Behrens School of Arts, Düsseldorf University of Applied Sciences.

Nicolette Naumann

Vice President Ambiente/Tendence, Messe Frankfurt GmbH | Nicolette Naumann came to Messe Frankfurt having just finished her university degree in educational studies and sociology. After working as the press officer for textile trade shows, facility manager for consumer goods trade shows and business unit manager for innovation management, she became the business unit manager for the consumer goods trade shows Ambiente and Tendence in 2002. As well as being responsible for the ambience, Nicolette Naumann is currently involved with Interior Lifestyle trade fairs in Shanghai, New Delhi and Tokyo.

Nina Bruun

Founder, Nina Bruun Creative Consultancy | Nina Bruun is a Danish designer based in Copenhagen. In 2006 she graduated from Royal Danish Academy of Design with a Master’s degree in Product and Interior designs. Now she runs her own company called Nina Bruun Creative Consultancy. She believes that the perception of a brand can strategically be influenced by the right use of visual storytelling, trends and colors. With commercial insight, experience and personal passion, Bruun and her team offer customised solutions on how to improve the visual expression based on brand position and market scope. By determining upcoming trends, turning these into products and finally putting them in the right aesthetic context, they guide their clients all the way.

Prof. Philipp Thesen

Professor Design Department, Darmstadt University | A designer and a strategist, Philipp Thesen is among the most prominent pioneers in the fields of strategic design and of the digital transformation of products, processes and business models. He is a design professor specialised in human-system-interaction at the Design Department of Darmstadt University. As the previous Chief Design at Deutsche Telekom, Philipp Thesen was responsible for the design of all the company’s products and digital services, and also for the design strategy and the worldwide implementation of design principles in over 20 countries.

Sabine Loeser-Schoeps

LS Interiors | Sabine Loeser Schoeps studied Interior design in Florence and Architecture at the HfbK in Hamburg. After working as a Project Manager in Zurich from 2005 to 2010, she founded LS Interiors in 2010. The Frankfurt office is focused on national and international projects, specializing in interior design for public and private buildings.

Silvia Olp

President, aed e.V. (Association for the Promotion of Architecture, Engineering & Design) | Silvia Olp is president of the aed e.V. in Stuttgart and initiator of the aed neuland competition for young talents. As Silvia Olp Public Relations, she is active as a consultant for PR and Marketing activities of design-oriented industry as well as design agencies and architectural offices. She was Head of Communications at Phoenix Design and for many years PR and Marketing Director at burkhardt leitner modular spaces. She also worked as a studio manager for well-known photographers, including Staud Studios.

Susanne Brandherm

brandherm + krumrey interior architecture | Susanne Brandherm studied interior architecture at Detmold University of Applied Sciences. Susanne Brandherm and Sabine Krumrey founded their company brandherm + krumrey interior architecture in 1999. With offices in Cologne and Hamburg, they undertake national and international projects. Susanne Brandherm is the winner of the 2013 INsider Award. She is also a winner of the German Interior Design Award 2019 from the Association of German Interior Designers (bdia). She became a member of the board of trustees of the trade show organisation architect@work Germany in 2012. In addition to her creative work, she taught at Trier University of Applied Sciences from 2013 to 2015 and currently holds a teaching position at Düsseldorf University of Applied Sciences, PBSA.

Reinhard Pascher

Creative director and founder, Pascher+Heinz | Reinhard Pascher is creative director and founder of Pascher+Heinz, a Munich-based sports brand agency. He studied architecture at Graz University of Technology. His expertise includes 30 years of developing and managing sports brands and shaping sports design. Together with his team of 24 creative personalities, he develops brand, product, and communication concepts. For more than 15 years, he has served as the head judge of ISPO BRANDNEW, the sporting goods industry’s largest start-up competition.

Virginia Lung

Founder, One Plus Partnership | Virginia Lung has won over 660 international awards for their designs of cinemas, restaurants, retail stores, club houses, and sales offices. Her worldwide achievements in renowned awards include winning 19 Iconic Design Awards, the most Best of Best Awards in history; Frame Awards - Cinema of the Year Award; 21 Awards with 2 Gold Awards in iF Design Awards; 36 IIDA Awards, with grand awards Overall Winner and Best of Competition. She was awarded Best in 10 Award in Best of Year Awards, as the best design in the previous decade. Virginia was also the sole winner of Andrew Martin International Interior Designer of the Year Award. She adjudicated for INSIDE Festival of Interiors, NeoCon, and K-Design Award. Her projects were exhibited internationally, including Venice Biennale 2016. She is a columnist for JESSICA Magazine, previous writer for Hong Kong Standard and Sing Tao Daily.

Carole Baijings

Formerly of Scholten & Baijings | Co-Founder of the Amsterdam-based studio Scholten & Baijings until 2019, Carole Baijings is widely regarded as one of the most exciting, innovative and dynamic industrial designers in Europe. A self-confessed perfectionist, her work – which includes ceramics, glassware, textiles, rugs and furniture – is distinguished by a carefully considered use of colour, pattern and graphic elements. Her eye for detail is well-known. This has resulted in numerous partnerships with brands such as Samsung, IKEA, MINI, HAY, Herman Miller, Karimoku New Standard and Maharam among others. Always looking to challenge and rethink the way people interact and live with design, Baijings’ work has been featured in prestigious institutions such as the Victoria & Albert Museum, the Cooper Hewitt Smithsonian Design Museum, the Art Institute of Chicago and the Rijksmuseum. Photo: Koos Breukel

Prof. Wu Siegfried Zhiqiang

Vice president, Tongji University | Prof. Wu Siegfried Zhiqiang is vice president of Tongji University, academician of Chinese Academy of Engineering, German Academy of Science and Engineering, Royal Swedish Academy of Engineering Science and honorary fellow of American Institute of Architects. He serves as co-chair of Steering Committee of World Planning School Congress and permanent member of UNESCO-UIA. He is chief planner of World EXPO Shanghai 2010, Qingdao World Horticultural Exhibition and Earthquake Placement Plan in Sichuan.

Päivi Tahkokallio

Tahkokallio Design+ | Päivi Tahkokallio is President of BEDA, The Bureau of European Design Associations, leading creation of next generation design policy for Europe, and Founder and CEO of Tahkokallio Design+, a design thinking and strategic design agency from Lapland, north Finland. With her track record on strategic and social design she has been called the mother of Arctic Design, a design approach to support sustainable development of the Arctic. She has extensive experience in the inclusive approach to design through her earlier career at the University of Art and Design Helsinki (now Aalto ARTS) and The National R&D Centre for Healthcare and Wealth, and through leading European Design for All networks. Päivi Tahkokallio is Chair of Design Committee of Lapland Chamber of Commerce, Advisor to the Board of Ornamo Art and Design Finland, and Fellow of Royal Society of Arts in the UK.

Jennifer Moosbrugger

Jennifer is an Industrial Designer at heart who's specialized in User and Customer Research. She studied Industrial Design in Darmstadt (Diploma), did her Bachelor of Arts in San Francisco and her Master of Science in User Research in Edinburgh. She loves to work in a diverse and cross disciplinary team close to new technology topics contributing her passion for human-centric-innovation and continuously questioning the status quo. She is currently working at Siemens digital industries data lab as Head of UX driven AI, bringing the human factor into the B2B context. Besides, she is doing her PhD at the Bauhaus University in Weimar investigating how the creative community should and could positively influence AI development. She believes in the power of her profession to contribute and add value to the challenges, as well as opportunities, of the digital age.

Prof. Janice Kirkpatrick

Co-founder & Creative Director, Graven | Janice is an experienced Creative Director and an entrepreneurial designer and strategist who has led many private and public sector design projects in the UK and internationally. She is also a broadcaster, curator and writer on issues of design, business, culture and identity. Janice is a Visiting Professor of The Glasgow School of Art. In 2014 she was awarded the Order of the British Empire for services to graphic design, and an honorary Doctor of Letters from University of Glasgow. She is currently a member of the Scottish Government’s Creative Industries Leadership Group. She also leads the Creative Economy workstream for Glasgow Economic Leadership Board.

Prof. Dr. Lilac Osanjo

Director, School of The Arts and Design, University of Nairobi | Prof. Dr Lilac Osanjo has PhD in Design (UoN), MSc Entrepreneurship (JKUAT) and BA Design (UoN) with expertise in product development and small enterprise development. She has many years teaching experience in design starting in advertising, textile printing and weaving and furniture. Currently she is undertaking research on locally available materials to support affordable housing in Kenya. She has been a judge in design competitions both locally and in the international stage having been a jury at Design Turkey Week (2017), 100 million Artists stimulus programme (2020) and SME export products (2019) among others.

Florian Auger

Founder and head of OUTERCRAFT | After studying arts and materials and working 10 years as a craftsman in the surfboard industry, Florian Auger launch OUTERCRAFT. The french design agency specializing in innovation quickly starts collaborating with brands like Decathlon, Zodiac Nautic, RIP Curl or DAB Motors. Loyal to his roots, he developed a tangible approach of product design and equip the studio with a multi-material prototyping workshop to support boldest product innovations. His expertise lately extended to strategy and branding in the fields of sports and mobility.

Andreas Diefenbach

Managing Partner Phoenix Design GmbH + Co. KG | Andreas Diefenbach (*1979) has been Managing Partner of Phoenix Design since 2019 and has been active in various roles and as a member of various associations since 2009. He studied industrial design at the State Academy of Fine Arts in Stuttgart and the Folkwang University of the Arts in Essen and has many years of experience in building and leading interdisciplinary teams in a global context, with whom he develops innovation strategies, design languages and award-winning products and services for renowned international companies.

Guta Moura Guedes

Chairwoman, experimentadesign | Guta is a curator and strategic designer. She is co-founder of the cultural non-profit organisation experimenta in Lisbon, of which she has been chairwoman since 2000. In 2017, she founded the Lisbon gallery Design & Architecture, of which she is artistic director. Guta is active in the international design community as a curator, creative director, strategist and critical thinker, and has been involved in several high-profile international panels and juries. She writes about design, culture and communication for Portuguese and international magazines. She was director of the Fundação Casa da Música and was appointed administrator of the Fundação Centro Cultural de Belém, the most important cultural institution in Portugal, by the Portuguese government and was awarded the "Ordre de Chevalier des Arts et des Lettres" by the French government for her work in design and culture around the world.

Pradyumna Vyas

Senior Advisor, Design & Innovation, Confederation of Indian Industry | Board of Directors, World Design Organization | Prof. Vyas has more than 36 years of professional and teaching experience in various fields of design and has been associated with the National Institute of Design (NID) for 30 years, first as a faculty member and later as Director of the Institute. He has received several awards for his contributions to design education and advancement, including his "Outstanding Contribution to Education" at the 2015 World Education Congress. He received the "Lifetime Achievement Award" from the Times Education Icons 2017 and has been a jury member of the Good Design Award (G-Mark) Special Jury of the Japan Institute of Design Promotion, Japan on several occasions. Prof. Vyas was named "Distinguished Professor" of Shanghai Academy of Fine Arts, China, at the Shanghai Global Design Summit 2019.

Tomek Rygalik

Lead designer, Studio Rygalik | Studio Rygalik is working on architecture and products for premium companies and international brands including Cappellini, Moroso, Ghidini, Siemens, Heineken, or Ikea. Tomek Rygalik is an open minded educator with broad experience and PhD in industrial design; Head of Graduate Studies at the Design Department of the Academy of Fine Arts in Warsaw. Tomek is founder and creative director of furniture and accessories brand TRE Product; cofounder of the interdisciplinary platform Design Nature and the Creative Campus Sobole. His work is about the engaging nature of new typology, longevity and simplicity holding power to responsibly elevate everyday life.

Michel Casertano

Associate Partner, Atelier Brückner GmbH | Michel Casertano studied architecture at the Technical University in Munich and at the University of Bath, England. Since 2005 he has been employed at the internationally acclaimed ATELIER BRÜCKNER in Stuttgart and has been an associate there since 2012 and associate partner since 2019. He heads up its architecture division. ATELIER BRÜCKNER has been designing and realising narrative architecture and exhibitions following the principle of "form follows content" since 1997. Content and messages create scenography which sets benchmarks. The reasoned interplay between space, graphics, light and digital media determines the convincing overall statement of architecture, museums and brand environments.

Award disciplines

Participation in the German Design Awards is possible in the following categories:


  • Excellent Product Design
  • Bath and Wellness

    Bathroom and sanitary ware, bathroom fittings, sanitary technology, bathroom furniture and fixtures, bathroom accessories, saunas, solariums, whirlpools, body care products, other


    Buildings and Elements

    Building equipment, windows, doors, stairs, banisters and handrails, house and building automation, house and door labelling, security and access systems, surveillance cameras and systems, smoke detection systems, walls/ floors/ceilings, acoustic solutions, door and window fittings, switches and switch systems, mailboxes, garages, gates, escalators, lifts, controls for products in this category, other



    Kitchens, kitchen furniture, kitchen fittings, electrical appliances, accessories, cooking equipment, ovenware, other



    Dishes, cutlery, accessories and decorations, other



    Household appliances, large electric appliances, household items, air and water filtering units, humidifiers, waste systems, other


    Design Classics and Re-editions

    Design Classics, Re-editions and Redesigns



    Living, sleeping and seating furniture, children's and special furniture, other


    Lifestyle and Fashion

    Fashion, bags, suitcases, travel gear, head coverings, glasses and sunglasses, other


    Home Textiles and Home Accessories

    Home textiles, upholstery fabrics and leathers, decorative fabrics, wallpapers, wall and home decorations, home accessories, other


    Gardening and Outdoor Living

    Garden furniture, gardening tools and products as well as equipment, garden accessories, sunscreens, furnishings for conservatories, grills and barbecues, other


    Sports, Outdoor Activities and Leisure

    Sports equipment and products, sportswear, tents, backpacks, binoculars, flashlights and forehead flashlights, night vision devices, outdoor clothing, outdoor and trekking equipment, games, hobby and craft supplies, recreation equipment and products, fitness equipment and products, musical instruments, products for animals, other


    Baby and Child Care

    Products for babies and children, baby and child care products, baby and children’s toys, play equipment, baby carriages, schoolbags and accessories, other


    Luxury Goods

    Luxury accessories, jewellery, watches, other


    Computer and Communication

    Computers, notebooks, tablets, network and conference technology, storage media, NAS, server systems, printers, copiers, scanners, smartphones, telephones and telephone systems, charging stations, recording and playback equipment, peripheral devices and accessories for Computers and communication devices, cameras and equipment, other



    Consumer electronics, microphones, headphones, loudspeakers, audio equipment, amplifiers, televisions, recording and playback equipment, beamers, sound systems, event technology, stagecraft, sound engineering, lasers and effects, multiroom systems, docking stations, video game consoles, e-readers, cameras and equipment, other



    Interface design and controls as an integral part of a product, other


    Material and Surfaces

    Materials and raw materials, material innovations, surfaces, innovative textiles (technical and ornamental), otherBuilding and Elements Building equipment, windows, doors, stairs, banisters and handrails, house and building automation, house and door labelling, security and access systems, surveillance cameras and systems, smoke detection systems, walls/floors/ceilings, acoustic solutions, door and window fittings, switches and switch systems, mailboxes, garages, gates, escalators, lifts, controls for products in this category, other



    Energy technology, heating systems, radiators, ovens of all kinds, air conditioning systems, ventilation systems, solar energy installations, furnaces and boilers, other



    Machines and facilities, components, control technology, materials handling technology, robotics, safety technology, timing systems, logistics systems, machines, semi-finished products, work and protective clothing, industrial packaging, other


    Workshop and Tools

    Tools, workshop equipment, measurement and testing technology, special products, other


    Medical, Rehabilitation and Health Care

    Medical equipment, medical technology, medical and orthopaedic assistive devices, optics and optical equipment, laboratory technology, practice and hospital furnishings, laboratory furniture, assisted technology and assisted living, other



    Residential and workplace lighting, recessed and exterior lighting, lighting systems, lamps, special lighting, street lighting, lighting technology, other


    Office Furniture

    Office furniture and office furniture systems, conference furniture, partitions, acoustic elements, furniture and space solutions for special rooms, other



    Writing and plotting instruments, office accessories and equipment, filing and classification systems, presentation systems, papers, hobby and craft supplies, other



    Sales and product display systems, cash register systems, terminals, displays, return systems, other


    Conceptional Transportation

    Passenger and commercial vehicles, motor homes, caravans, trailers, agricultural vehicles, aeroplanes and aircraft, helicopters, water and hybrid vehicles, railed vehicles, motorcycles and rollers, vehicles for local public transportation, special vehicles, other


    Aviation, Maritime and Railway

    Aeroplanes and aircraft, helicopters, water and hybrid vehicles, railed vehicles, vehicles for local public transportation, vehicle components, vehicle interiors and furnishings, navigation systems, other


    Automotive Parts and Accessories

    Automotive equipment, vehicle components, vehicle interiors and furnishings, navigation systems, other



    Motorcycles and rollers, automotive equipment, vehicle components, vehicle interiors and furnishings, navigation systems, other


    Passenger Vehicles

    Passenger and commercial vehicles, motor homes, caravans, trailers, agricultural vehicles, special vehicles, automotive equipment, vehicle components, vehicle interiors and furnishings, navigation systems, other


    Public Design

    Urban and street furniture, kiosks, advertising columns, displays and advertising media, shelters, stops and stations, park furniture, waste and lighting systems, other


    Utility Vehicles

    Agricultural vehicles, special vehicles, automotive equipment (luggage racks etc.), vehicle components, vehicle interiors and furnishings, navigation systems, other


    Bicycles and E-Bikes

    Mountain bikes, racing bikes, crossbikes, urban and E-Bikes, pedelecs, children’s bikes, trekking bikes, special bikes, other



    Innovative and future-oriented projects with growth potential.

    Universal Design

    Projects that can be used by as many people as possible without further adaptation or specialization and are particularly characterized by the following points:
    Barrier-free usability, intuitive operation, minimizing risk in use, others


    Eco Design

    Projects that are based on the principles of sustainability and are particularly characterized by the following points:
    Production and manufacture, durability, raw materials and materials, transport routes, recycling / upcycling, usage concepts, others

  • Excellent Communications Design
  • Audiovisual

    Music videos, image and advertising videos, commercials, trailers, virals, television design (e. g. broadcast stations, programmes), sound design, animation, other


    Interactive User Experience

    Interactive media, software applications, game and interface design, connectivity, augmented reality, other


    Online Publications

    Digital magazines, ebooks, newsletters, digital annual reports, other


    Design Classics and Re-editions

    Design Classics, Re-editions and Redesigns



    Websites and microsites, blogs, online shops, other



    Education, books, services, health, fitness, music, news, navigation, travel, social networking, games, sports, entertainment, shopping, other


    Game Design

    PC and console games, game apps, etc


    Integrated Campaigns and Advertising

    Online advertising (e. g. advertisements, banners, internet television, screensavers), campaigns, cross media and outdoor media, print advertising, mailings, dialogue media, concepts, other



    Product packaging and outer product packaging, food and beverage packaging, tags, bottle labels, cans, bags, CD/DVD/disc covers, other


    Corporate Identity

    Corporate identity, corporate design, corporate films, corporate events, corporate publishing, corporate manuals, corporate books, corporate fashion, corporate architecture, brand slogans and symbols, logos, signets, key visuals, other


    Brand Identity

    Brand identity, brand design, brand films, brand events, brand publishing, brand manuals, brand fashion, brand architecture, brand signet, other


    Books and Calendars

    Books (e. g. literature, nonfiction, photobooks, children’s books), digital books, corporate books, art books, calendars (e. g. wall and pocket calendars), digital calendars, other



    Newspapers, journals and magazines, financial statements and annual reports, catalogues and product catalogues, brochures, manuals, other


    Official Documents

    Stamps, private and official documents, identification cards, customer club cards, memberships, bank notes, debit and credit cards, other


    Posters, Cards and Photography

    Posters and placards of all kinds, postcards, artistic photography, advertising and fashion photography, photojournalism, event photography, industrial and architectural photography, other



    Fonts, font families, other



    Events, award ceremonies, congresses, press events, seminars, incentives, product launches, road shows, concerts, otherEventEvents, award ceremonies, congresses, press events, seminars, incentives, product launches, road shows, concerts, other



    Innovative and future-oriented projects with growth potential.


    Universal Design

    Projects that can be used by as many people as possible without further adaptation or specialization and are particularly characterized by the following points:
    Barrier-free usability, intuitive operation, minimizing risk in use, others


    Eco Design

    Projects that are based on the principles of sustainability and are particularly characterized by the following points:
    Production and manufacture, durability, raw materials and materials, transport routes, recycling / upcycling, usage concepts, others

  • Excellent Architecture
  • Architecture

    Buildings of all kinds (residential houses, public buildings, industrial and corporate buildings, religious buildings, museums, hotels, etc.), temporary architecture, other


    Conceptional Architecture

    Construction concepts, architectural concepts, building projects under construction, landscape architecture, other


    Interior Architecture

    Interior design, hotels, spa and wellness, restaurants, bars, cafés, lounges, libraries, medical practices, offices, other


    Retail Architecture

    Brand spaces, shops, concept stores, flagship stores, showrooms, department stores, malls, other


    Signage and Wayfinding

    Indoor and outdoor signage systems: Cities, public buildings, office and commercial buildings, shopping malls, residential buildings, others


    Fair and Exhibition

    Exhibitions, temporary architecture, trade-fair architecture, trade-fair stands and appearances, scenography, installations, other


    Urban Space and Infrastructure

    Urban planning and design, landscape architecture, urban parks, public spaces, playgrounds, infrastructure and transportation facilities, bridges, other


    Lighting Design

    Building lighting, lighting concepts, illumination of interior fittings, and other



    Innovative and future-oriented projects with growth potential.


    Universal Design

    Projects that can be used by as many people as possible without further adaptation or specialization and are particularly characterized by the following points:
    Barrier-free usability, intuitive operation, minimizing risk in use, others


    Eco Design

    Projects that are based on the principles of sustainability and are particularly characterized by the following points:
    Production and manufacture, durability, raw materials and materials, transport routes, recycling / upcycling, usage concepts, others

Fact sheet - German Design Awards 2023

All information on fees and services of the 2023 Awards can be found in our Fact sheet (PDF file):


Media partner

Architonic - Media partner of the German Design Awardsdesignboom - Media partner of the German Design AwardsArch Daily - Media partner of the German Design AwardsHaus von Eden - Media partner of the German Design Awardsaware - Media partner of the German Design Awardsndion - Medienpartner des German Design Award