The Newcomer Awards

Great talents require a forum! The newcomer awards is a unique distinction for designers who have attracted attention with their extraordinary achievements and creative talent. The renown and international publicity associated with the competition are valuable for the honoured young designers. It is not possible to apply for the endowed awards - representatives of universities or the German Design Council propose the nominees. The international jury of the »German Design Awards« selects five finalists from all nominees. Furthermore, the German Design Council offers all finalists a series of exclusive events where they have the opportunity to meet the foundation members, which include leading experts of the design-oriented industry.

  • Participation
  • The Newcomer Awards are open for graduates of the following disciplines: textile, fashion, product, industrial, communication, interior design and architecture. Participants must either have German citizenship or have graduated in design from a university in Germany. The degree should not be more than five years old. Individuals and design teams with several people can participate in the following categories:

    • Architecture
    • Communications Design
    • Fashion and Textile Design
    • Industrial and Product Design
  • Form of submission
  • Nominees submit a short portfolio to participate in the Newcomer Awards. The respective short portfolio (DIN A4) should consist of a curriculum vitae, portrait photo as well as pictorial and textual representations of a maximum of ten projects. Participants must give preference to three projects from their portfolio which represent their design concept in the best way. The entire portfolio may not exceed 20 pages.

    12 June 2020 - Registration deadline
    19 June 2020 - Deadline portfolio

  • Costs
  • Participation in the Newcomer Awards is free of charge.

  • Evaluation criteria
  • The jury evaluates the submitted portfolios regarding to the stylistic independence of the design and their development potential. The following evaluation criteria, among others, are applied:

    • Conceptual quality
    • Design quality
    • Technical and formal autonomy
    • Development potential
    • Degree of innovation
    • Symbolic and emotional content
Start Newcomer 2021
March - April 2020 Nomination proposals of the universities
Early May Notification of nominees
12 June 2020 Registration deadline
19 June 2020 Deadline portfolio
30/31 July 2020 Jury session
August 2020 Notification of jury results
November 2020 Publication of the online gallery
February 2021 Awards ceremony & exhibitions during the consumer goods fair Ambiente 2021

Media partner

Media partner of the German Design Awards Manager Magazin - Media partner of the German Design Awards Architonic - Media partner of the German Design Awards designboom - Media partner of the German Design Awards Slanted - Media partner of the German Design Awards Arch Daily - Media partner of the German Design Awards