

Fresh, bold, and forward-thinking – our Newcomers of the Year showcase what design can be tomorrow. We champion talents who stand out with exceptional creativity and strong ideas. Meet the next generation of design – and get inspired by new perspectives.
The German Design Award Newcomer is a milestone in the careers of successful designers.
Past winners include many now-renowned names such as Eva Marguerre, Marcel Besau, Sebastian Herkner and Christian Zanzotti.
In addition, the German Design Council offers all finalists the chance to connect with leading figures from its design-driven business network at a range of exclusive events – a unique opportunity to build valuable industry contacts.
How can I take part?
The Newcomer Award cannot be applied for directly. Instead, nominations are put forward either by representatives of participating universities affiliated with the German Design Graduates initiative. Once nominated, candidates are notified and may confirm their nomination by submitting a digital short portfolio.
Eligible to participate are graduates from the fields of textile, fashion, product, industrial, communication, digital, and interaction design.
The winner of the German Design Award Newcomer is selected by an independent international expert jury. Just like the main award categories, the jury is made up of representatives from industry, academia, and the design world.
The jury assesses the submitted portfolios with a focus on the unique stylistic identity of the work and its development potential. Criteria include:
Aspects such as sustainability and circularity, material and resource awareness, as well as relevance and future viability also play a key role in the evaluation process.
Prize Money
From all nominations, five finalists are selected by the expert jury. One of them will be named Newcomer of the Year at the awards ceremony – a title that comes with a prize. The other finalists will also receive an award.
Visibility
All five finalists are introduced to our social media community and featured with dedicated profile pages on the website, where they can present their work, interviews, and video portraits. Presentation at the
Award Ceremony
During the ceremony, finalists are showcased in a special exhibition and celebrated on stage, culminating in the announcement of the Newcomer of the Year and the official award presentation.
The five finalists for the German Design Award 2027 – Newcomer of the Year share a common question: what role should design play in a world undergoing change? Their work challenges established ideas of innovation and progress, focusing on the real needs of people and society. Whether through new materials, intelligent applications or alternative design concepts, these emerging designers demonstrate how design can go beyond functionality and efficiency, embrace responsibility and open up new perspectives for the future.
We can’t wait to find out: who will be named ‘Newcomer Winner of 2027’ at the Awards Show on 29 January 2027?






Marie Kurstjens works at the intersection of social design, product design and participatory research. Her work focuses on social and humanitarian challenges, as well as on how design can empower self-determination and participation. In the Cook/Ability and Designing Dignity projects, she works alongside the respective communities to develop accessible, dignified and needs-based solutions.

Anne Nebendahl, born in Munich, studied product design at the HfG Schwäbisch Gmünd. For over twenty years, she has been designing all the brand’s touchpoints at adidas — from product innovation to flagship concepts. As Design Lead, she was responsible for the first circular shoe and the collaboration with Parley for the Oceans. Today, as Senior Design Director of Creative Direction, she shapes the global brand. Her approach to design is systemic and puts people at the centre: in product development, as consumers and in leadership.

Patrick Speck was born in Brazil and graduated in Industrial Design from PUCPR in 2000, followed by a Master’s degree in Product Design and Engineering from the same institution. Between 2000 and 2006 Patrick worked for Electrolux Home Products. In 2006 Patrick joined GROHE. Throughout the years, he held several senior positions in the design department, supporting the brand around the globe and leading projects from concept to production. In October 2018, Patrick was appointed VP of Design Transformation. Since January 2020, Patrick is Leader LIXIL Global Design EMENA, increasing his responsibility with regional design leadership for LIXIL’s Design Studios in Düsseldorf and London. He is based in London, and leading the GROHE and Cobra brands, assuring the brands remain well-defined, authentic and with a unique sense of purpose. In this function, he reports directly to Paul Flowers, Leader LIXIL Global Design, Executive Vice President and in a dotted line to Leader LIXIL EMENA. His list of achievements includes several Intellectual Property files (Brazil, Europe and the US) both for Electrolux and GROHE.


Industrial & Product Design
Marie Kurstjens of the Berlin University of the Arts understands design as a collaborative process for addressing social and humanitarian challenges.
German Design Graduates is the central platform for design graduates in Germany. Sponsored by the German Design Council Foundation, GDG is the only nationwide platform for promoting graduates in design, making emerging talent visible and actively supports their growth.
The programme offers a central platform to publish final projects and gain visibility among companies, media, and institutions. Selected works may be showcased in internationally recognised exhibitions, while workshops and events provide direct contact with industry partners and potential employers. Participants can also use their projects as strong references for applications and collaborations, while building a valuable professional network.