The Newcomer Awards:

The forum for young design talent


Great talents require a forum! The Newcomer Awards of the German Design Council is a unique award and promotes young designers who draw attention to themselves through extraordinary achievements and creative talent.


Renown and international attention


The German Design Award Newcomer is a milestone in the careers of successful designers: Among the former award winners are numerous now renowned designers such as Eva Marguerre, Marcel Besau, Sebastian Herkner and Christian Zanzotti.

In addition, the German Design Council offers all finalists the opportunity to meet leading heads of the design-oriented industry in its network and to make important contacts at various exclusive events


How can I participate?


You cannot apply for the endowed award, but representatives of universities or our scouting team propose nominations in the first step. In the second step, the nominees are informed and can accept the nomination by providing a short digital portfolio. Graduates from the disciplines of textile, fashion, product, industrial, communication, digital, interaction, interior design and architecture are eligible to participate.




  • Evaluation criteria


    The jury evaluates the submitted portfolios regarding to the stylistic independence of the design and their development potential. The following evaluation criteria, among others, are applied:

    • Conceptual quality
    • Design quality
    • Technical and formal autonomy
    • Development potential
    • Degree of innovation
    • Symbolic and emotional content

The Newcomer Jury 2024

An independent international jury of experts decides on the German Design Award Newcomer. As with the evaluation of the general submissions, it is made up of representatives from industry, universities and design.


Caterina Bellavite

Senior Principal Service Designer, Deutsche Telekom AG | With a master degree in Product Service System Design from Politecnico di Milano, she started her career with eight years at Samsung. After leading the design strategy team in McLaren Applied for three years, in London, she moved to Germany, working for Siemens Healthineers before joining Deutsche Telekom in 2021. As in-house design strategist, she is passionate about working in multidisciplinary teams and delivering value through Service Design, Systems Thinking and Data Driven Innovation.

Luzia Hein

Founder Studio Luzia Hein, »Newcomer of the Year 2019« | Luzia Hein is a graphic designer and art director based in Hamburg. Her work is characterised by a reduced language of form and a delight in colour combinations. In 2019, she was honoured by the German Design Council as a »Newcomer of the Year 2019« at the »German Design Awards 2019«, and since 2020 she has been one of the selected designers who create stamps in Germany.

Jasmin Jouhar

Author and moderator | Jasmin Jouhar works as a freelance journalist in Berlin. Her subject areas include design and craft, architecture and interior design. She writes for a variety of German-language trade and consumer media, including the Frankfurter Allgemeine Zeitung, the online platform Baunetz and Schöner Wohnen. She also moderates industry events and is responsible for corporate publishing projects. For several years, Jasmin Jouhar has also been involved in promoting young design with consultations, workshops and lectures.

Julia Liebermann

Fashion Designer Womenswear | I studied at the Academy for Fashion and Design in Berlin, which I successfully completed in 2013 as Best Graduate. I gained my first experience in womenswear design after graduating at Alexander McQueen in London and later at Acne Studios in Paris. After that I worked at Marc O'Polo near Munich in the woven design department. For the last five years I have worked in design at IVY OAK, looking after various product groups. I always keep my eyes open for trends, colours and especially innovations in fashion.

David Wojcik

Co-Founder of Boxbote, Innoit & kroot, »Newcomer of the Year 2021« | David Wojcik studied product design and is co-founder of the start-up Boxbote, the creative agency Innoit and the recruiting tool kroot. Wojcik is the co-inventor of the Hebix lifting aid, which is distributed internationally. He has won several national and international design awards, including the if Design Award and the James Design Award. In 2021, he was named »Newcomer of the Year 2021« of the »German Design Awards« and his products have been exhibited at the National Museum of Science in London, among other places.
Start Newcomer 2025
March - May 2024Nomination proposalsof the universities
End of May 2024Notification of nominees
1 July 2024Registration deadline
19 July 2024Deadline portfolio
Mid August 2024Jury session
End of August 2024Notification of jury results
Beginning of November 2024Publication of the online gallery
Beginning of February 2025Awards show

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Telekom - Sponsor oft the German Design Awards

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