German Design Award Newcomer - Janina Hünerberg, Photo credit: Martin Diepold

Janina Hünerberg

Newcomer 2020

Janina Hünerberg, born 1992 in Hamburg, began her studies in industrial design in 2012 at the Muthesius Kunsthochschule, Kiel, where she graduated with a Bachelor of Arts degree in 2016. Two years later, she received her Master of Arts in Medical Design. Already during her studies Janina Hünerberg received several renowned awards, among them a recognition at the Bavarian State Prize for Young Designers and the Mia Seeger Prize for a measuring device for on-site diagnosis of mastitis in dairy cows. She also took first place in the Muthesius Prize and in the national round of the James Dyson Award.


Jasper Morrison - Personality of the Year 2020, Photo Credit: Elena Mahugo

Jasper Morrison

Personality of the Year 2020

Jasper Morrison is undoubtedly one of the most important and interesting international industrial designers of our time. His design style, reduced to the essentials, is unmistakably in the tradition of Dieter Rams' design philosophy and at the same time influenced by the puristic, simple elegance of modern Japanese everyday design. Over the past decades - he founded his design studio Jasper Morrison Ltd in London in 1986 - Morrison has worked for numerous well-known companies and customers, designing furniture and other everyday products for them and even giving a tram its own distinctive identity. It is not his claim to be unmistakable, but rather "supernormal". What is intended is the meaningful, self-evident use of products, whereby function takes precedence over form. The latter is elegant, but does not necessarily have to make the designer recognizable. Both his London showroom and the "supernormal" exhibition, in which the products designed by Morrison are consciously presented alongside no-name everyday objects, prove that this understatement is not coquetry but is actively lived by the designer. With his designs, many of which have made it to renowned museums around the world, Morrison has shaped a design style that combines uncompromising function and timeless elegance in a special way. Accordingly, Jasper Morrison's award of the German Design Award Personality 2020 is only consequent.

Public Choice Winner 2020: Corazon Kitchen

Corazon Kitchen/Design Alternative Co., Ltd.

Public Choice 2020


The winner of the “Public Choice Award 2020” was chosen by public vote from amongst the products presented in the online winners’ gallery.

This year’s favourite, with 14,783 votes, was the Thailand-based company Design Alternative Co., Ltd. Their modern Corazon Kitchen, conceived by Somsak Vatinchai, features an elegant, barrier-free design and intelligent details.


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