Rothaus Fanshop

Description

The fanshop opened for the brewery’s 225th anniversary. A central entranceway creates a long-distance effect through an inserted portal with a backlit Rothaus logo. At the same time, it links the “Zäpfle Bar” with the store, creating a space of experience. Granite elements and wood convey a sense of tradition; product racks made of copper pipes invoke a reference to brewing kettles. Decorative elements come from the Rothaus archives and lend the salesroom additional authenticity.

Statement of the jury

With its exciting combination of the characteristic legacy elements of a brewery, the shop plausibly conveys the corporate values of this brewery brand.