Duobaan Hotel

Description

“Duobaan” is close to “dopamine” in Chinese pronunciation. We tried to build a brand image constructing an atmosphere similar to the feeling conveyed by dopamine. Dopamine helps regulate movement and emotional responses, and it enables us not only to see rewards, but to take action to move towards them. By way of composition, we regularly arranged simple colour blocks as fundamental elements into the form of “D” which serves as the initial of both Duobaan and “Design” (“design-driven” hotel).

Statement of the jury

This striking logo design with its black and white areas was diligently transposed to the design of the hotel furnishings, making for a striking brand image that is instantly recognisable.