Wohnen in Hubland

Description

Hubland is its own emerging district in the city of Würzburg, a future-oriented residential project with flats for every requirement and budget – for single persons, single-parent families through to high earners. The same versatile and colourful aspects are found in the communication: The key visual acts as an affectionate and hand-made brand ambassador with flexible design elements. The communication campaign is based on a microsite, large-scale posters and various ads among other things.

Statement of the jury

A colourful and life-affirming campaign that endows the city’s new district with a youthful, lively, creative, open and friendly image that is multi-faceted from every standpoint.