Chivas Regal – The Essence

Description

For the global launch of its first blend malt whisky, Ultis, Chivas Regal commissioned FIELD to create unique generative artworks for each of their five master distillers, using their DNA data as a source. The artworks are minimalist shapes, with an incredible richness of detail on their surfaces and textures. Beyond print and motion assets for all channels, the artworks became the set for the campaign’s TV commercial and making-of as an immersive 5-channel video installation.

Statement of the jury

An impressive campaign whose magnificent and fascinating motifs convey the company’s quality and subtle-flavour claim in an optimally exclusive form.