ASK Beer from Interflora – flowers for men

Description

Interflora is known for supplying hostesses with flowers but has had less to offer to one of their key audiences – men buying flowers for their wives and girlfriends – until now. Guided by our Futures and Strategy teams, Interflora developed its own unique beer, for which we developed a brand that acts as a unique and relevant supplement to Interflora’s botanic universe. Drawing on Nordic mythology, the identity helps the icon reinvent its desirability by being bold, lucid and unexpected.

Statement of the jury

This collection is notable for its signature design that endows the beer with an unmistakable look and at the same time indicates its affiliation with the parent brand.