Kaffeerösterei Baum

Description

The East Frisian Kaffeerösterei Baum produces premium-quality coffee with love and expertise. The holistic concept boasts a stringent corporate design that reflects the region: from the design of the stationary, promotional material, through to the architectonic measures in the cafés and retail, right through to the online presence. Each variety of coffee has its own colour code assigned to its aroma, is lovingly illustrated by hand and accompanied with storytelling from its country of origin.

Statement of the jury

This harmonious design strikingly conveys the love of coffee, down to the last detail. A convincing and authentic looking design that is instantly recognisable and that is notable for clearly indicating the connection with its home region of East Frisia.