Epson Europe at Drupa 2016

Description

EPSON Europe asked us to develop their “home” for 10 days at Drupa 2016, the largest paper and printing exhibition in the world. The stand should accommodate solutions for the different markets EPSON serves, as well as offer space for reception and hospitality. We designed a simple large shape representing and covering the brand. On a lower level we created “trees” clearly identifying the different product areas. A pleasant clear space with special shapes doing a perfect job for the client.

Statement of the jury

This stand, which is invitingly open and at the same time – thanks to its visually arresting Epson sign – impossible to overlook, is light, congenial and contemporary. The stylised trees are particularly successful, in that they divide the space into thematic areas, thus making it easy for visitors to take in the stand at a glance.