MVV: Wir begeistern mit Energie

Description

The first step in the process was the question: How can we rethink energy and bring it to life? The main idea behind the brand is also the new brand promise: “We inspire with energy”. We systematically developed all design elements on this basis. The “energy loop” is an analogue and digital brand element that resonates through the entire brand identity. It serves as the basis for the corporate logo and as the dynamic signature for the company.

Statement of the jury

A simple loop has been used here to create a compact logo that is readily recognisable. A charmingly contemporary design – one that is powerfully underscored by the emotive tagline (which translates as “We inspire with energy”).