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I Luag uf di

I Luag uf di

Description

Our campaign “I Luag uf di”, was developed in order to raise awareness for a respectful and careful interaction with each other, but also with the resources of the public space. The campaign is based on a broad application of different communication methods. We used motion picture, as well as posters and a series of interviews in local newspapers.


Statement of the jury

This campaign successfully addresses the citizens of the city in question, but without running the risk of generating a negative reaction by assigning blame. Particularly impressive here is the inventive “I’d never do that at home...” film idea, which has been transposed very effectively to both film and print.

Winner

Excellent Communications Design
Integrated Campaigns and Advertising