I Luag uf di

Description

Our campaign “I Luag uf di”, was developed in order to raise awareness for a respectful and careful interaction with each other, but also with the resources of the public space. The campaign is based on a broad application of different communication methods. We used motion picture, as well as posters and a series of interviews in local newspapers.

Statement of the jury

This campaign successfully addresses the citizens of the city in question, but without running the risk of generating a negative reaction by assigning blame. Particularly impressive here is the inventive “I’d never do that at home...” film idea, which has been transposed very effectively to both film and print.