Cargolux, one of the world’s Top 6 airfreight companies, wanted to communicate in order to further boost the trust placed in its customers, demonstrate its competencies, explain the reasons for its success and highlight the day-to-day commitment of its 1,700 employees. The question was, “how?” By creating a corporate magazine and thinking of it as a new way of communicating both externally and internally.
Statement of the jury
This contemporary design adroitly deploys elements from the air-freight industry, and in so doing underscores the publication’s interesting and exciting content. An impeccably and convincingly executed publication that conveys all the excitement of flying.