Gebr. Heinemann 1879 – Dauerausstellung Unternehmenshistorie
What distinguishes a family-run company from others? Hanseatic virtues such as honesty and reliability, for example, or the courage to stand firm in the belief that it can prove worthwhile even with the company capital reduced to a value of 40 Deutschmarks after the Second World War. Today, Gebr. Heinemann is one of the most important players on the global travel market. The exhibition is staged with a symbiosis of historical and interactive exhibits, which it relates to the present day.
Statement of the jury
This harmonious and very contemporary looking exhibition design features both analog and state-of-the-art technological elements, combining them into cleanly designed modules. Particularly successful here from a graphical and content standpoint is the extensive timeline that shows the company’s exciting history at a glance.