Markenrelaunch alba Bau | Projekt Management

Description

“We do this. Personally.” The core idea behind the claim and new positioning of alba Bau | Projekt Management was carried over to the logo and corporate design. Quotes and pictures of employees, the mix of emotional and factual colours, as well as the use of icons run through all media like a common thread to support this idea. In these terms, the corporate brochure has a fixed and an individualized part, the website features a segment called “inside alba”. The new brand is embraced by the alba team.

Statement of the jury

This harmonious and professional looking corporate branding convincingly reflects the company’s service-oriented mission.