D’Luck Cinematic Theatre
Description
The basic design comes from the traditional Thai Kranok patterns and bodhi tree shape, one of the most important and impressive elements in Thai art, with its lively lines conveying Thai culture. Thai literature and modernity are blended with a cog pattern in the traditional Thai “Golden Shade” colour and the Thai kranok pattern, symbolising the past and the quality of Thai literature.
Statement of the jury
This project cleverly combines, in a highly inventive fashion, traditional Thai artwork and modern graphics into a unique and functional design that is readily recognisable.
Winner
Excellent Communications Design
Signage and Wayfinding