dada Jewellery

Description

dada is a new Chinese jewellery brand with a stand-alone business idea. The individual elements of the collection can be combined in any way. Our objective was to translate this idea into a compelling brand identity with a store concept as well as corporate design and communication. The core idea is pursued in the design through an individual facet pattern, abstract silhouettes and a shooting in which a model reinvents herself. The brand idea is consistently implemented across all media.

Statement of the jury

For this jewellery brand, a design was developed that is suitable for the company’s target group and that sensitively reflects the dreams of young women and arouses yearning in them. At the same time, the graphic facet pattern impeccably conveys the principle of freely combining jewellery elements.