Goalplay

Description

JOIN IN THE GAME: “The role of the goalkeeper is evolving – the goalkeeper is becoming an active player, and not just in goal. He’s becoming a goalplayer. Goalplay is right there alongside him as a mentor. We motivate and support goalplayers, with high-quality equipment as well as physical and mental training programs.” Oliver Kahn Founder of Goalplay, the Goalplayer’s brand.

Statement of the jury

The self-assured “zu null” tagline (a reference to a football goalkeeper preventing any goals from scoring during a match) is adroitly echoed in the logo and visually highlighted. A beautifully executed design from both a formal and content standpoint – and that endows the brand with positive associations from every standpoint.