Fortuna Cycles – Made by Skilled Hands
Description
Fortuna Cycles is a new Austrian bicycle brand developed last year. The style and appearance of Fortuna hand-made cycles is reminiscent of “good old times”. Our job has been to design the specific Fortuna look and the folder/magazine/product catalogue for customers. We’ve attached special importance to ensuring consistency in appearance, which encompasses both text and images, and thus conveys the message that each Fortuna cycle is unique and has been customised to meet individual demands.
Statement of the jury
The raw aesthetic and tactility used here reflect the brand’s manual craftsmanship-oriented philosophy in a striking and compact fashion. The design also has a very contemporary air about it.
Winner
Excellent Communications Design
Editorial