The Future is Glorious

Description

How do you get CEOs of huge companies to listen to a pitch from a brand they’ve never heard of? Identify CEOs by a company profile by the likes of Uber, Levi’s and Box, then send a personalised website for each CEO straight to their inbox. The microsites spoke directly to CEOs through the voice of children posing as future employees. They had some demands. We called the campaign: “The Future is Glorious.” The whole point was to drive a conversation, and that’s exactly what it did.

Statement of the jury

The idea of having kids speak in the capacity of future employees is exceptional and has been beautifully executed here. As emotional as it is original.