VIP-Services Frankfurt Airport

Description

FRA welcomes VIP passengers daily with personal service and exquisitely decorated lounges. The strategic pillars of VIP travel are an outstanding ambiance and first-rate service, which have also consistently defined the style of all our marketing communications since the brand’s launch. The intricate logo expresses the flexibly personalised services provided to guests who have just arrived, are about to depart or are between flights. Secondary brand elements reflect the exquisite interiors.

Statement of the jury

This meticulously elaborated brand identity, with its elegant visual language and superbly produced elements, appeals to all of the senses and reflects the exclusive nature of the brand down to the last detail. The ultra-modern VIP logo derived from the three travel routes – arrival, transfer and departure – is also very well done.