Qlaym

Description

Qlaym translates complex datasets from industrial systems into economically beneficial knowledge, thus allowing »Industry 4.0« to be experienced today. The new identity for Qlaym takes up the elements of complex industrial systems and reproduces them in stylised lines standing for production facilities, and terse points standing for knowledge taken from data. At our stand at the »Hanover Trade Fair« anomaly detection was playfully depicted in the form of a drum kit.

Statement of the jury

This new corporate identity’s illustrative and playful take on the complexity of industrial plants in an illustrative and playful way renders these facilities more understandable and is also enjoyable and arresting.