BAUHAUS – FIFA WORDDLCUP 2018 TV PRESENTER

Description

The assignment was to devise a presenter for all FIFA World Cup 2018 football matches broadcast on ARD & ZDF. The challenge was to find a creative way to link BAUHAUS and football within the six seconds allowed.,Our choice of key visual was the red toolbox, which has been an integral part of the BAUHAUS product range over the decades. It was an entirely digital production. The stadium, the surroundings and all the figures were computer-generated.

Statement of the jury

Using the familiar and striking red toolbox as a key visual for the World Cup presenter films is a clever idea, and transforming the box into a stadium is simply ingenious. A superb idea whose visual realisation is peerless.