Simplifying access to fresh, tasty and quick snacks – this is the purpose of Ovito, where meals are opportunities to bring people closer together, satisfy their hunger, and help them relax during a busy day. We designed the brand strategy by developing the positioning, naming, visual identity and brand activation. Creating a consistent, meaningful, inclusive and playful brand, where the name turns into a character that carries the essence, voice, and style of the brand. Ovito means »tiny egg« in Portuguese.
Statement of the jury
The idea of translating the brand name Ovito (Portuguese for »small egg«) into illustrated egg testimonials has been charmingly realised here. A magnificent brand design – one which, thanks to its subtle colours, has a very high-quality look.