Beautiful x Powerful

Description

Masculine but feminine, quiet but loud, powerful but still fragile and vulnerable: the protagonists of Nike’s Beautiful x Powerful campaign show their endless facets of beauty and power in a video series shot in cooperation with German Vogue. Hengameh Yaghoobifarah, Lyra Pramuk and Laetitia Duveau don’t fit into classic gender norms and reveal their personal answer to »What’s your #beautifulpowerful?«

Statement of the jury

A campaign whose visuals and content are eminently contemporary and that adroitly integrates its target group into the communication process – thus engendering a high level of involvement.