BR Thementag/-woche

Description

With regard to the composition of its programmes, the BR Theme Days bear witness to Bayerischer Rundfunk’s user-oriented public value approach. The core feature of the BR Theme Days is their transmedia structure: One particular topic is being positioned in all media and designed according to the requirements of the different broadcasting channels. In this way eye-catching and coherent design guarantees comprehensive recognisability and consistent branding.

Statement of the jury

The new very modern looking and clear design forms a striking roof. The letter »T« in the diagonals echoes the title and ensures high recognition value.