Brand Experience at MWC 2018

Description

The exhibition booth concept under the motto »NOW. NEW. NEXT.« invites visitors to explore a fascinating, smart city world of tomorrow. An immersive »Smart Alley« in the centre of the exhibition booth and a magenta-coloured light installation with an impressive long-distance effect make the exhibition booth unique. The innovative solutions of Deutsche Telekom are brought to life with warm, natural colours and materials and a focus on playful, interactive exhibits.

Statement of the jury

The fascinating light installation in the striking corporate colour creates an immersive atmosphere that conveys a futuristic, high-tech feeling and thus lets visitors experience a »smart city« in a perfect setting.