Ur-Krostitzer Real-Time RB Leipzig Sponsoring

Description

As part of beer brand Ur-Krostitzer’s digital campaign, live data was fed to dynamic web banners and info screens in Leipzig under the slogan »True heroes root for their team«. That kept the people of Leipzig posted on the state of the game and gave them a chance to join in – after every RB Leipzig game, fans elected their »hero of the game« online, with the chance of winning tickets for home matches and a »meet & greet« with their hero. Result: another boost to brand likability for Ur-Krostitzer!

Statement of the jury

This modern campaign engages playfully and fully with digital possibilities. This endows the brand with a live presence in stadiums and makes it highly relatable.