THE BIG SHOTS

Description

We gave this packaging a look inspired by vintage newspapers (namely those in which Bordallo Pinheiro worked), with catchy headlines and tongue-in-cheek contents and logo, created for The Big Shots, a set of satirical pieces manufactured and painted entirely by hand, based upon drawings by António, one of the greatest Portuguese cartoonists. We tried to blend a sense of fun and irreverence, while paying homage to the brand’s legacy.

Statement of the jury

Inspired by the look of yellowed newspapers, the packaging depicts satirical caricatures of celebrities. This evokes the profession of the caricaturist and the creator of the models for the figures and is also a superbly designed and visually striking element about which there is much to discover.