Reeperbahn Run – Das Online- Game zur »Heißen Ecke«

Description

With 400,000 visitors per year, the Schmidt Theatres are the most successful private theatres in Germany. On 16 September 2018, the St. Pauli Musical »Heiße Ecke« will celebrate its 15th birthday. As part of a year of celebrations, the first gift came 365 days earlier with the launch of the online game Reeperbahn Run. With this medium, which is quite unusual for the cultural sector, we emphasize the »Kiez image« of the »Heiße Ecke« and demonstrate competence for contemporary communication.

Statement of the jury

An original and witty website that transforms an online game into a musical and in so doing reflects the cult surrounding the St. Pauli musical entitled »Heiße Ecke«. A terrific marketing tool.