medius KLINIKEN Markenrelaunch

Description

More than 350 employees and staff members took part in a very participatory process defining the new brand values of the former Kreiskliniken Esslingen with their hospitals in Kirchheim, Nürtingen and Ostfildern-Ruit. Within this framework the new name medius KLINIKEN, the nouveau claim VERTRAUEN.KÖNNEN and a newly-created communication appearance were emerged. Including corporate website, moving image, brochures and advertisements. Very important in doing so: the whole brand development was accompanied closely by the internal communication.

Statement of the jury

The new look is pleasantly clear, modern and serious. The light-coloured and charming imagery radiates competence and a customer and patient oriented attitude. A successful relaunch that convincingly and understandably conveys its world view.