Liebeskind

Description

Drawing its inspiration from the creative pulse of Berlin, Liebeskind has become a sought-after brand the world over. Although the time had come to update the brand’s original visual identity, it was important to preserve the secret of its success – its rebelliousness and originality, its simplicity and sense of urban chic. The logo and tagline were carefully revised, and a logo was added that unites the »L« and »K« from Liebeskind and the »B« from Berlin in a heart shape.

Statement of the jury

This new corporate design, which is fresh, contemporary and international, is also unique from every standpoint – a quality that is strikingly underscored by the new logo and its superb graphic elements.